Crafting
Digital Experiences
That Convert.
Hi, I'm Kostas Ziridis, a Web Developer and Performance Marketing Specialist with one goal: Convert! By strategically creating or using the right tools, I build and execute campaigns with the goal to convert digital experiences into clicks, and clicks into customers.
Getting hands dirty with:
Development
Building user interfaces using HTML, CSS, and JavaScript. Experienced with JavaScript frameworks React, Next.js to build dynamic and responsive web applications.
Proficient in Python and Node.js to create scalable and efficient back-end systems, APIs, and databases.
Expertise in managing and customizing various Content Management Systems (CMS): Strapi, Wordpress.
Building and maintaining online stores using platforms like Shopify, WooCommerce.
Marketing
Developing and implementing marketing campaigns aligned with specific business objectives. This involves defining clear goals, identifying target audiences, selecting appropriate marketing channels (e.g., search, social, email), setting budgets, and managing the entire campaign lifecycle from concept to launch and optimization.
Analyzing campaign data using Meta Business Suite, Google Analytics to track key metrics (KPIs), measure ROI, and provide actionable insights for optimization and future strategies.
Identifying and segmenting target audiences based on data to deliver personalized and effective marketing messages. Optimizing ad targeting and content strategies for maximum impact.
Implementing automation workflows for email sequences, lead nurturing, and personalized customer journeys. Focus on improving efficiency and engagement through automation tools.(Like the one i build)
Projects
Check out my project "Your DeepSeek R1,Your CRM,Your Data,: Run AI Locally for Powerful Analytics.".
CRM
I developed an internal CRM to streamline our lead generation. By integrating the Meta Leads API, we could capture leads directly and initiate targeted marketing campaigns. I also implemented the Viber API, allowing us to engage leads on multiple channels. Our strategy involved sophisticated behavioral segmentation: email and Viber campaigns were automatically triggered based on user actions, ensuring personalized outreach and ultimately delivering highly qualified leads to sales.
AI...
Thoughts
Trying the latest in AI, exploring platforms like ChatGPT, DeepSeek V3, Google AI Studio, and Project IDX. I've also been playing around with local AI models using Ollama. With the way hardware is going, there's huge potential for what we can do, and I'm looking forward to see new applications we can unlock by running models right on our own machines. For me, AI is a tool for boosting productivity and opening possibilities.
The Journey
2001 - Frankfurt
The game? Grand Theft Auto 3. The hype around its release was massive. I managed to convince my parents to get it for me, and after hours of playing, a question started to pop: how is something like this created? Of course, back then, internet wasn't accessible, so the answer was difficult to find.
2005 - First Computer
Fast forward to 2005, the year a computer finally in my Hands. Television lost its appeal. I started to master google. How to build this? How is this working? That's how I stumbled into the world of modding for GTA San Andreas – building custom cars and models. And through that I finally discovered the magic of programming. My first steps were in C#, and in photoshop for creatives. And from that point, the rest is history.